Corazon-Paciente-Kenya

Jeffrey, Christina

Christina Jeffrey, MPH

Profile
Digital health and digital product strategy expert with 10+ years working across private, international development and social enterprise sectors. Specialtize in applying a creative approach to communicating complex technological concepts, and designing practical strategies for sustainable adoption of digital platforms for data collection and analytics, often in low resource or accessibility challenges. I am not an engineer, clinician, researcher, or scientist. I am the person who can bring them all together to deliver straightforward technology to all corners of health, impact, and wellbeing.

Professional Experiences

TecSalud (2017-Present)
Founder
Founder of digital health strategy company with HQ office in Florida and international HQ in Bogotá, Colombia. Clients include Sesame Workshop, Inter-American Development Bank, Government of Belize, Government of Honduras, Mount Sinai (New York), PAI.org, Primary Healthcare Performance Initiative, Sesame Workshop, Nonprofit Technology Education Network

  • Advise clients on how to implement various web and mobile-based products for beneficiary management, data collection, program analytics, MERL, and telemedicine
  • Expert evaluation support and intervention research & design for government, foundation, and private innovation challenges in social impact and digital health sectors, particularly in Latin America and the Caribbean
  • Digital health and telemedicine regional content development and knowledge management – Host region’s first and only mapping visualization which includes policy, program and funding data from every country and territory across LatAm and the Caribbean
  • Design, implement and manage national-scale mobile-based quality improvement platforms for government of Belize and Honduras which track dozens of complex maternal and child health indicators
  • Evaluation and digital strategy lead for Sesame Workshop Latin America’s Venezuelan refugee programs in Peru, Colombia, and Brazil

Digital lead for global early childhood health education initiative in partnership with Mount Sinai and regional hospital and local education ministries in Colombia, Mexico and Brazil

Ruca.co (2020-Present)
Project Lead, Product Strategist

  • End to end project strategy management for private sector digital agency collective
  • Digital event experience & management using Bizzabo events platform for events ranging from 1,000-20,000+ attendees
  • Directed Amazon HQ’s largest online diversity and inclusion digital recruiting summit (Amazon Represents) leveraging Bizzabo platform to produce 3 days of digital conference discussions and networking sessions

Manage large-scale fall digital event series for Pegasystems as head of digital event, coordinating all design, motion graphic, content and engineering teams in the US, Costa Rica, Colombia and Nepal

Dimagi, Inc. Cambridge, MA, USA (2013-2018)

Senior Director, Strategic Partnerships:

  • Lead global business development efforts across Dimagi’s B2B, Enterprise and SaaS channels
  • Managed pipeline of $10M+
  • Responsible for designing, negotiating and executing services contracts ranging from $15K-$2MM
  • Directed government relations and contracting for Latin America and the Caribbean partners
  • Managed 50+ account relationships including USAID, Inter-American Development Bank, World Bank, Harvard University, International Federation of Obstetrics and Gynecology
  • Singlehandedly developed the global business development team’s data management strategy, including the first lead and opportunity management processes
  • Managed multi-sector research programs with academic, NGO and government partners including Yale University, Brown University, London School of Hygiene and Tropical Medicine, Boston Medical Center, World Vision, ChildFund Honduras, IntraHealth International (Panama, El Salvador, Guatemala), and HSPH
  • Oversaw contracting and grant submissions in English & Spanish

New Market Development & Program Director, Americas:

  • Directed all Latin America operations, including managing business portfolio, satellite office, and 2-4 FTE
  • Established new country presence in 10+ countries including: Honduras, Colombia, Nicaragua, Peru, Panama, USA, Canada, Mexico, Nepal, Bangladesh
  • Designed first regional BD strategy and increased pipeline from $20K to $3.7M in under 1 year

Built multi-year implementation strategy for a 7-country health technology program for family planning project in partnership with HSPH and the International Federation of Obstetrics and Gynecology (FIGO)

Synthesis Health Systems, Boston, MA (2011-2013)
Senior Systems Integration Consultant

  • Served as interim acting Director of Community Health for healthcare NGO client
  • Sourced and staffed community health teams for project-based and permanent work
  • Researched, designed and implemented new healthcare benefits nonprofit for population health client focused on improving health insurance access and outcomes in commercial fishing industry
  • Created regional and state-level services such as free access to vaccines on the dock, mobile van-based health services, low-cost dental screenings, immigration services for fish packing plant workers, safety training events and CPR certifications for commercial fishermen and families

Acted as client’s government liaison, generating funding reports and conducting cost analyses for future opportunities with the state of Massachusetts and surrounding states

Children’s Hospital Boston, Boston, MA (2009-2011)
International Health and Marketing Consultant

  • Developed Interactive global health mapping tool for clinicians, researchers and students
  • Conducted hospital-wide evaluation of global health programs, success and needs to be used for internal strategy among thousands of employees, medical students and researchers
  • Adapted global health map for external use as a tool

Conducted hospital-wide needs assessments and business planning activities for international business team

Brigham & Women’s Hospital, Boston, MA (2007-2009)
Public Affairs Coordinator

  • Marketing and communications, press release coordination and video studio interviews with BWH (a Harvard Medical School teaching hospital) doctors and researchers announcing groundbreaking innovations and achievements including the US’s first face transplant and a number of cutting-edge new technologies
  • Helped to design the hospital’s new intranet site for over 2,000 employees, including organization of focus groups, SCRUM processes and digital design components
  • Started hospital’s video studio, allowing for the production of international documentaries, television series’ and news station interviews

Other Experience and Education

Other Experience:

Expert Evaluator, 2020:  Special Projects for COVID-19 Response Government of Peru’s national science and innovation fund, Lima, Peru (Spanish)

Expert Evaluator, 2019: Social Innovation in Health Initiative Latin America Innovation Challenge, Regional

Organizer and keynote facilitator, 2019: Social Innovation in Health Initiative, Cali, Colombia

Board of Directors, 2016-Current: Paramedics for Children, Copan Ruínas, Honduras

Health 2.0 Europe – Lightning Talk, 2017: “mHealth for Frontline Health Workers” Barcelona, Spain

Nethope Digital Workshop – Speaker, 2017: “The Potential and Promise of ICT4D Partnerships” https://solutionscenter.nethope.org/webinars/view/The-Potential-and-Promise-of-ICT4D-Partnerships

Interactive Workshop, 2015:Herramientas innovadoras para la comunicación móvil” Central America Digital Development Forum, San Salvador, El Salvador

Government Committee, 2013: Community Health Worker Board of Certification Committee, Massachusetts DPH

Education:

Master of Public Health, Northeastern University, Boston MA

Bachelor of Science, Psychology, Rollins College, Winter Park, FL

Additional Skills

Spanish – Full Professional Proficiency